ISO 19731:2017 - $103.00   BUY NOW

Digital analytics and web analyses for purposes of market, opinion and social research - Vocabulary and service requirements

ISO 19731:2017 Publication Description:

ISO 19731:2017 specifies the terms and definitions, as well as the service requirements, for organizations and professionals that conduct digital analytics and web analyses for collecting, analysing and reporting of digital data for purposes of market, opinion and social research by various methods and techniques. It provides the criteria against which the quality of such services can be assessed and evaluated.

ISO 19731:2017 applies to digital analytics and web analyses conducted by service providers on their own initiative, commissioned by clients or conducted by clients themselves.

ISO 19731:2017 applies to digital and web analysis research activities such as:

- understanding the usage of websites via the use of cookies, page impressions and other means, navigation across sites, time spent by visitors and their actions;

- online metered panels, e.g. on-going measurement of web visitation via meters installed on panellists' desktop, mobile or tablet devices;

- tag-based solutions to measure online usage at universe level, which can be integrated with metered panel data to provide a hybrid measurement;

- social media analytics which collect, aggregate and analyse online comments, and user-generated content such as blogs, forums and comments on news sites or other sites.

NOTE Universe can also be known as population.

ISO 19731:2017 can be construed to cover all forms of digital data collection including from desktop computers, tablets, mobile devices and over the top (OTT) devices as well as internet of things (IoT) devices where applicable.

International Classification for Standards (ICS)

ICS Classification Field ICS Field Sub-Group and Number
ICS-01-Generalities ICS Vocabularies-Services (01.040.03)
ICS-03-Services ICS Sociology-Demography (03.020)
ICS-03-Services ICS Trade Commercial Function Marketing (03.100.20)

ICS Related Standards

Cart Document Number Document Title
$68.00 ISO 11843-1:1997 Capability of detection - Part 1: Terms and definitions
$68.00 ISO/TR 17465-1:2014 Intelligent transport systems - Cooperative ITS - Part 1: Terms and definitions
$138.00 ISO 18513:2003 Tourism services - Hotels and other types of tourism accommodation - Terminology
$185.00 ISO 20252:2012 Market, opinion and social research - Vocabulary and service requirements
$68.00 ISO 22300:2012 Societal security - Terminology
$103.00 ISO 25639-1:2008 Exhibitions, shows, fairs and conventions - Part 1: Vocabulary
$103.00 ISO 26362:2009 Access panels in market, opinion and social research - Vocabulary and service requirements
$45.00 ISO 30400:2016 Human resource management - Vocabulary
$232.00 ISO 3534-1:2006 Statistics - Vocabulary and symbols - Part 1: General statistical terms and terms used in probability
$232.00 ISO 3534-2:2006 Statistics - Vocabulary and symbols - Part 2: Applied statistics
$232.00 ISO 3534-3:2013 Statistics - Vocabulary and symbols - Part 3: Design of experiments
$162.00 ISO 3534-4:2014 Statistics - Vocabulary and symbols - Part 4: Survey sampling
$138.00 ISO 55000:2014 Asset management - Overview, principles and terminology
$51.00 ISO 55000 - Asset Management - What to do and why Asset management - What to do and why?
$138.00 ISO 55000:2014[S] Asset management - Overview, principles and terminology [Spanish version]
$173.00 ISO 8402:1994 Quality management and quality assurance - Vocabulary
$209.00 ISO 9000:2015 Quality management systems - Fundamentals and vocabulary
$68.00 ISO 9000:2005 Quality management systems - Fundamentals and vocabulary
$209.00 ISO 9000:2015[S] Quality management systems - Fundamentals and vocabulary [Spanish version]
$162.00 ISO 9001:2015[F] Quality management systems - Requirements [French version]
$103.00 ISO Guide 73:2009 Risk management - Vocabulary
$185.00 ISO/IEC 17000:2004 Conformity assessment - Vocabulary and general principles
$45.00 ISO 41011:2017 Facility management - Vocabulary
$103.00 IWA 27:2017 Guiding principles and framework for the sharing economy
$185.00 ISO 20252:2012 Market, opinion and social research - Vocabulary and service requirements
$103.00 ISO 26362:2009 Access panels in market, opinion and social research - Vocabulary and service requirements
$88.00 ISO/TS 10674:2011 Rating services - Assessment of creditworthiness of non-listed entities
$185.00 ISO 20252:2012 Market, opinion and social research - Vocabulary and service requirements